I wonder how much overlap in subscriber base exists between and Yahoo Personals and whether they would merge the databases into one if Yahoo would then become Yahoo Personals powered by or be left as a stand alone brand.It would make sense to me that they merge the data and then allow the Yahoo base full access to additional Match members and vice versa.This consolidation in the dating vertical would be huge leaving only one other top tier competitor, e Harmony left in the space.Sites like American Singles, Perfectmatch.com, Mate1, and Lavalife would move up a notch as new acquisition prospects.The Inter Active Corp says that it is in talks to buy Yahoo’s online-dating business, Yahoo Personals, after posting a first-quarter loss due to a dip in online advertising.IAC CEO Barry Diller said Wednesday his company was in discussions around acquiring the Yahoo Personals property, but he cautioned that it was too early to know whether the talks would amount to anything. Yahoo management has thrown around the idea on whether to sell its dating site for several years.
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